The $1 million dollar mistake businesses make when it comes to Search Engine Optimization
As the owner of a web development company in San Antonio I see a lot of errors being made every day but none irks me more than to see a perfectly designed website with obvious gaping holes in the Search Engine Optimization. Some of these errors are so obvious that I know it is costing the company thousands of dollars per month.
About a year ago we met with a small business that wanted to have a website built. The owner was on a very limited budget and demanded a lot of our time to answer all of his questions. At our last meeting, as we were about to collect the check, I asked the guy how he intended to advertise. “I plan to put an ad on my van, maybe do some mailers and get my daughter to set up a Face Book Page.” This was a bad question to ask on my part because he then proceeded to say maybe he can’t afford a website and we lost the deal to his brother-in-laws–son-in-law who proceeded to put up a most unfriendly SEO website. The design is so poor that it screams: we really just put this up “because you are suppose to have a website.”
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If you type in the name of this company into Google you will find they are listed #78 in a very niche market. On top of that they have no H1 or H2 Tags…very basic stuff. The content on the homepage doesn’t reflect their message and they have not taken the time to set up a Google analytics account. I also noticed they didn’t sign up for Google+, Linkedin or any other Social Media Sites that offer free links. This is costing them hundreds if not thousands per month.
The answer is simple: They are under educated or don’t completely understand the importance of how SEO works. They think that spending $2500 on a nicely designed website is enough. They think that Print advertising is still the best. They can’t “feel” SEO as a tangible.
The good news…
I explain SEO like this: In the old days companies once advertised in the phone book. They would pay up to $5 – $15k per month to get a premium spot so that if someone were searching for their services they would be found before their competition.
Now, for a fraction of the price ($500 – $2000 per month) a good SEO Company can deliver those same results or better and the business owners can reap those benefits and (unlike the Yellow Pages) you are the #1 listing on 10 pages. Or, you are fist listing or on the first page. Either way our are the company that get’s the calls while you competition waits for someone to tell them their H1 tags needs to be updated.