It’s more than just the design…lately.

Web Design San AntonioSan Antonio Website Design

It seems that lately a few of my initial website design in San Antonio appointments are going great. I am excited to report we are off to a great 2013! The problem is that our ratio of customers earned is down vs. the number of appointments.

I think I know why…

Cartwheel Communications Logo

Cartwheel Communications Logo

Customer service and understanding customers needs is critical in today’s business world. Understanding their budget is still pretty easy, but perceived value is still the most difficult part of the process. Please let me explain…

When it comes to web design or owning a web design company in San Antonio, it is very important to understand the market and the value threshold of the micro economy. From there you can easily understand your customers value perceptions and thus match their needs to their budgets. But, it get’s tricky when you get into offering Website Design, online marketing, SEO, or other similar services because the value can’t be touched. You are selling something that isn’t tangible. It’s not a car, a train, a plane or a flame.  It’s a concept and it’s a tool.

That said, it seem that many small business owners still have the perception that website design in San Antonio is something that is cheap and should take less than 2 weeks. The old comment (it keeps popping up), “my brother-in-law builds websites and he said it should cost $250.” True, if you want a basic HTML website with some rudimentary flash that is expensive to update down the road…then yes that would be a great choice. But, at least once per month someone is coming to me with a website that they can’t update or when they shopped it with other companies it would be expensive to update.  The brother-in-law is gone….what to do?


A banner ad created by Cartwheel Communications

So, is it the customers that are off their rocker? Of course not. It is our job to make sure we are explaining the process to our customers effectively. Some times that means slowing down or other times it means using visuals to explain the process or sometimes it means going over it more than one time.  After all, they are our customers and it is important that they get the best service we offer and that means clarity.

I will explain this more in my next blog post: Cartwheel Communications offers more than just Basic Web Design. We offer web design with a full back-end system called CMS (Content Management System).  Here is an example of a CMS that really works well for our clients:  Content Management San Antonio.  What is a CMS…It is a system that allows our customers to “run” their own website with no web development knowledge. If you can send an e-mail you can run your own website…If it was built by Cartwheel Communications.

Lately, it’s us that needs to explain that it is more than just the design.

3 must ask Website Questions

Being a web design company located in San Antonio we get calls from prospects asking questions, but the most common question is: How much does a website cost? Or, how much does it cost to design a website?

“That’s a good question” I tell the prospect but a difficult question to answer. “I need to know more about your company before I can give you a price. Would it be ok if I asked you a few questions?

Here are the questions that you can be expected to get from a good web development company:

1. What is the goal of the website? Or, generally speaking: What are you trying to accomplish? This question needs to be answered as thoroughly as possible. Some possible answers could be: We want to generate more traffic to increase sales to our company. Or, we want to have an online presence to enhance our status in an attempt to increase our prices and bottom line. What ever the reason you have to be honest here. If now you could get a website that is counterproductive.

2. What specifically do you want the design to look like? A lot of of money can be wasted by not explaining this question properly. We have put together beautiful designs only to have them rejected due to just plain difference in taste. Web design companies are happy to help by redoing design, but usually you get charged more. Spend some time on this so we can help you get it right the first time.

Here is a website design example that Cartwheel Communications did for an advertisement that was used as a header: Web design header art

Notice how the water is falling into the logo. Well done by our artist.

3. What do you want the website to do? This is the most often overlooked and often most important piece of the website. Let’s take the Gorge website for example….When we first met with the administrator we discussed the goals and design. It seemed like a pretty simple project. She wanted to attract more customers and capture her share of the “internet” market. So I asked her, “Would you be interested in selling tickets for the tours on line? This could save you a ton of time in administrative cost. Also,it would allow your customers to shop anytime of day potentially increasing revenue.” She agreed that was a great idea and our conversation continued to the point where the website goals had changed to us building a fully functional shopping mall with a back-end user management system that allows her to manage all the tours, assign the guide for each particular tours and a lot more. The time savings alone was worth the investment and we built one of our most prized websites. She is getting more tours signed up with less effort.

Be sure to always answer these questions of your web development company. Also, be sure the company you are hiring ask you these questions….after-all it’s your money and your business and in the case of the Gorge…your time.

If you need a website in San Antonio you can find us at