The title is a question that we get from time-to-time and the answer is simple. There are the 3 indicators of when you should update your website: 1. When your website quits driving traffic to your business. 2. When people quit commenting on you website. 3. Every 1-2 years.
Just ask yourself: Have I ever been to a website and, after years, it looks old and boring? Getting tired of Facebook yet? Still go to the Netscape or AOL homepage?
Well, your customers are bored with your website and as a web design company in San Antonio we know it because they tell us all the time. We get people telling us that we need to contact local businesses and organizations because their website is old or the pictures on that website are from 5 years ago or it’s impossible to navigate or because they don’t have a map on the homepage or because they don’t have their phone number on the homepage or because it’s boring and not updated.
The message that an outdated website sends is that it appears that the owners don’t really care about their online presence, their image or their business in general. We know you do care…it is the reason that you update your inventory, your marketing and advertising strategy, your merchandise and look of your physical storefront all the time. Having an old, out-of-date website is like hanging a vinyl banner on your shop and not taking it down for 3, 4, 5 or even after 10 years.
We live in a time with a different generation of customers and the online expectations increase every day. They are web savvy and expect to be able to find your site on their phone and expect your business to have a Google Map on the homepage along with the phone number for easy access when someone gets lost trying to find your location. Use your phone right now and see how easy it is to contact you. If you have to search around your site then you are more than likely losing customers. A fresh website is a sign of strength to this technology savvy generation and is as important as is having a WIFI hotspot.
There are ways you can update the content portion with very little effort. First, demand that your website be built on a content management system (CMS) so that you control the text updates. Then keep the content fresh. Update it from time-to-time. Pictures – add new ones at least once per year if not every month. And please keep your social media up-to-date.
The design may be a little more complicated. Recently, Apple announced “flat” images for their latest operating system. The images will still feel the same, but will look different. The result: the appearance of more space on the display. Do the same, change up your logo a bit. Add a little shadow or change the colors just a tad. Look at the difference between the logo at the top and the one below. Or, look at our latest website: Web design in San Antonio
Having a website is not enough…the searcher needs to be able to find it…
Did you know there are over 34,000 Google searches per second? Next week we will explore the best practices and the importance of optimizing for search results. SEO