How often do I need to update my Website?

“Cartwheel Communications web design and SEO services are second to none.” — Gus Rosemark CPA in San Antonio.

Web Design in San Antonio

The title is a question that we get from time-to-time and the answer is simple.  There are the 3 indicators of when you should update your website:  1.  When your website quits driving traffic to your business.  2. When people quit commenting on you website.  3. Every 1-2 years.

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Just ask yourself:  Have I ever been to a website and, after years, it looks old and boring?  Getting tired of Facebook yet?  Still go to the Netscape or AOL homepage?

Well, your customers are bored with your website and as a web design company in San Antonio we know it because they tell us all the time.  We get people telling us that we need to contact local businesses and organizations because their website is old or the pictures on that website are from 5 years ago or it’s impossible to navigate or because they don’t have a map on the homepage or because they don’t have their phone number on the homepage or because it’s boring and not updated.

The message that an outdated website sends is that it appears that the owners don’t really care about their online presence, their image or their business in general.  We know you do care…it is the reason that you update your inventory, your marketing and advertising strategy, your merchandise and look of your physical storefront all the time. Having an old, out-of-date website is like hanging a vinyl  banner on your shop and not taking it down for 3, 4, 5 or even after 10 years.

We live in a time with a different generation of customers and the online expectations increase every day. They are web savvy and expect to be able to find your site on their phone and expect your business to have a Google Map on the homepage along with the phone number for easy access when someone gets lost  trying to find your location. Use your phone right now and see how easy it is to contact you.  If you have to search around your site then you are more than likely losing customers.  A fresh website is a sign of strength to this technology savvy generation and is as important as is having a WIFI hotspot.

There are ways you can update the content portion with very little effort.  First, demand that your website be built on a content management system (CMS) so that you control the text updates.  Then keep the content fresh.  Update it from time-to-time.  Pictures – add new ones at least once per year if not every month.  And please keep your social media up-to-date.

The design may be a little more complicated.  Recently, Apple announced “flat” images for their latest operating system.  The images will still feel the same, but will look different.  The result: the appearance of more space on the display.  Do the same, change up your logo a bit.  Add a little shadow or change the colors just a tad.  Look at the difference between the logo at the top and the one below.  Or, look at our latest website:  Web design in San Antonio

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Having a website is not enough…the searcher needs to be able to find it…

Did you know there are over 34,000 Google searches per second?  Next week we will explore the best practices and the importance of optimizing for search results. SEO


Web Design in San Antonio!

Web Design and Business Solutions in San antonio and around the world is what we do at Cartwheel Communications.

In today’s business world one of the most important commodities you have is time. At Cartwheel Communications we recognize that and have put together an entire line of business solutions for you and your company. The days of having to contact multiple vendors for your business card ordering, web site problems, promotional item needs, credit card processing, and advertising are over. With one phone call to your Cartwheel Communications Business Specialist you can take care of all those issues and more… freeing up your time to give your company the daily attention that it needs. What could you get done with a couple more hours a week?

Web Design in San Antonio!
Your wbesite is always on. We make sure it works for you!
Essential for all businesses, a website design can deliver your message, products and image to potential clients throughout the world at all hours of the day. An effectively designed website can be your hardest working sales tool or your very own public relations firm. We offer a wide variety of custom websites with all the extras that will help you serve your customers more efficiently. The short list includes: interactive calendars, email newsletters, content management areas, photo galleries, e-commerce and shopping carts, interactive online magazines or catalogs and more. All of these are designed with your customer base in mind and to give you complete control of your sites message.

With over 20 years of experience, Cartwheel Communications provides the full range of web services. From web design to flash elements, to hosting and maintenance, as well as website and search engine optimization we have you covered. Click here to check out our portfolio.

Domain Name Registration:
Your online name is just as important as your brand. .net, .com, .biz, .org, .tv, .edu, and .info we do it all!

Web Design in San Antonio:
Custom Designs for your company’s online presence. Our team of designers can design and program just about anything.

Website Hosting:
This is the house that your site lives in online. It needs to work all the time